AAMP Ti

Tasked with reviving AAMP’s Phoenix Gold lines, the styling of the Ti had to reference legacy design elements with a modern update to the design aesthetics. The core design language had to be versatile enough to be adapted to two different premium tier products in the line.

The manufacturing process used was primarily extruded aluminum components with additional water jet cut and press brake metal detail parts.

I was really happy with how the Ti came out. The gold electroplated aluminum lower and waterjet cut steel back cover made for striking and layered contrasting elements. It was a cost effective way to give a premium feel.

Whole thing just came out looking pretty nice.